Pestel Analysis Essay Example

Pestel Analysis Paper Petals is a new emerging florist in New Delhi (India), providing good quality flowers flower arrangements. Petals is becoming a flower brand in both quality and designs provides one-stop solution for all flower requirements including roses, orchid, etc. , be it for daily or occasional gifting or for floral decoration in weddings, corporate events and individual parties. Buy and send flowers to your loved ones with exotic and exquisite flower arrangements delivered in New Delhi and nearby places. Send flowers online to your near and dear ones on any of the occasions with our help at your ease and comfort. We assure you to deliver your order to your beloved within stipulated time schedule. Petals will redefined the concept of flower retailing, making even rare flowers readily available to the Indian consumers. Apart from its strong retail network of local outlets all around New Delhi, the company has a wide presence on net as well to provide you the comfort of buying and sending flowers online. At Petals you can buy flowers online and use our online delivery services for a huge range of products ranging from fresh flowers and artificial flowers to cakes chocolates to combo gifts and sweets etc. Our reliable and cost effective flower delivery service will makes us the leader in sending and buying flowers online. Send flower online in New Delhi and and show your loved ones that you really care for them! POLITICAL * ecological/environmental issues * current legislation home market * future legislation * international legislation * regulatory bodies and processes * government policies government term and change * trading policies * funding, grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts SOCIAL FACTOR A social aspect basically focuses on forces within society as family, friend’s neighbors and the media. These forces affect our attitude, interest and opinions. * With the changing lifestyle and increased s pending capacity of the middle class the use of flowers for gifting and decor purposes has increased. * The trend of celebrating Valentine’s Day, mother’s day etc. has also boosted flower sales. India being the land of festivals which also has a positive impact on flower sales. * Population changes also have a direct impact on supply and demand of flowers. With growing young population there is an increase in flower sales. ECONOMIC The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. The economic factor includes interest rates, taxation changes, economic growth, inflation and exchange rates. * Higher interest rates may deter investment because it’s cost more to borrow. A strong currency may make exporting of flower more difficult because it may raise the price in terms of foreign currency * Inflation may provoke higher wage demands for employee and raise costs of flower * Higher national income growth may boost demand for flower products. LEGAL ASPECTS * REGULATORY BODIES-Ministry of Commerce and WTO The laws made by ministry of commerce will decide our marketing within our country. WTO will decide the export and import of our product * High import tariff in African and European countries marketing sounds difficult. QUARENTINE LAWS Thrips, flowers and plant eaters and various diseases being major threat laws are made against them so these laws have to be followed while exporting our product. TECHNOLOGICAL * Makes it easy to reach the customers through Online Portals * Easy to connect with the customers -Customers can easily reach us through phone communication, mails, and web sites and can give their feedbacks. * Easy to Advertise and to reach people -It’s easy to make our presence on online portals and through social media websites. * Display Information and communications Online we can display our services, quality of flowers that we offer, price, and related services that are available * Global communications (easy to reach out to masses) -Media like print media, audio and audio-visual media had made it possible to reach out to a number of people at a time. * Consumer buying mechanisms * We can get to know what our customers actually demand and for what quality and quantity they go for by keeping record of the online purchase. * Increases competition between the competitors * Technology has made it easy to get information about rare variety and where are they found. We will write a custom essay sample on Pestel Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pestel Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pestel Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer